What is Web Analytics Certification Course?
Web analytics is the process of analysing the behaviour of visitors to a Web site. The utilization of Web Analytics is said to empower a business to draw in more guests, hold or pull in new customers for goods or services, or to increase the money volume every customer spends.
Web analytics is frequently utilized as a major aspect of customer relationship management analytics. The analysis can include deciding the probability that a given customer will repurchase an item in the wake of having bought it before, customizing the site to customers who visit it over and again, checking the dollar volume of buys made by individual customers or by particular group of customers, watching the geographic areas from which the most and the slightest customers visit the site and buy particular items, and anticipating which items customers are most and to the least extent liable to purchase later on. The goal is to promote particular items to those customers well on the way to get them, and to figure out which items a particular customer is destined to buy. This can enhance the proportion of income to showcasing costs.
The great significance of web analytics in web advertising depends on the reality, that it permits you to assess the results of the work you are doing and whether you figured out how to accomplish the outcomes you need. This implies web analytics is a great tool to help you analyse the outcomes accomplished with various sorts of web advertising methodologies, making analytics an indistinguishable part of the procedure of web analysis.
The beginning of the Web Analytics course is focused on explaining what is web analytics, how it all started, and how analytics changed over the years with the development of technology. You will also learn about true potential of web analytics and how you can use it to help your business grow.
Objectives of the web Analytics Certification Course
After completion of the Web Analytics Training from IT Skills Training Services you should be able to:
* Get detailed information on your website traffic source and conversions
* Get hands-on experience on Hadoop concepts, framework & implementation methodologies Work on real-time project using Hadoop
* Get a complete understanding of HDFS, Hadoop administration, Hadoop cluster and apache Hadoop
* Know your visitor behaviour and what are they looking on your site
* Custom reporting and data measurement
Who should go for Web Analytics Certification Course?
The Advanced Web Analytics Course can be pursued by professionals who want to learn web analytics and specialize in it. Web Analytics Certification Course is best suited for:
* Web Analytics Implementers
* Web Analytics Data Reporters
* Digital Marketing Executives
What are the Prerequisites for learning Web Analytics Course?
Anyone with basic Knowledge in Marketing and familiar with Internet.
Module 1: Introduction to Web Analytics: Opportunity, Options, Benefits
- Why use Web Analytics
- What is Web Analytics
Module 2: Web Analytics
- Scope of Web Analytics
- Why web analytics
Module 3: Web Analytics Fundamentals: Key Definitions and Framework
- Business Objective
Module 4: Google Tag Manager
- Why Tag Management
- Challenges of managing Tags
- Tag setting options
- Advanced Tags
Module 5: Key Performance Indicators and Analytical Techniques
- Key Performance Indicators Simplified: Part 2
- What is KPIs
- Conversion rate
- Key Performance Indicators Simplified: Part 1
- Identifying KPIs
- Presenting KPIs
- Finding the Right KPIs for Your Business Type
- Understanding KPIs Through Email Marketing Analytics
32 hours of high quality training
Trainers are Industry experts & working professionals
Comprehensive up-to date contents
Exercises & Hands-on assignments
100%_Money-Back-Guarantee*(Refund in case of non-satisfaction on the first day of the class)
Course completion certificate
How are the classes conducted?
Class Room Training
Instructor-Led online Training
Online Self learning
Money back Guarantee
If you don't like the training, inform us after 1st session. 100% money will be refunded with no questions asked
10% discount for 3 or more registration
Whom do I contact, if I have further clarifications?
- You can call us on +91-9108460933 / +91-8951896669 or drop a mail to firstname.lastname@example.org.
What if I miss the online class?
- You will get the recording of the session and also you can attend the session from the next batch.
Do I get certification?
- You will receive training completion certificate from IT Skills Training Services.
Who are the instructors?
- We believe in quality & follow a rigorous process in selecting our trainers. All our trainers are industry experts/ professionals with an experience in delivering trainings.