About Course

What is Pay per Click Certification Course?

PPC stands for pay-per-click, a model of internet marketing in which sponsors pay a charge every time one of their promotions is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavouring to "acquire" those visits naturally.

Search engine advertising is one of the most popular forms of PPC. It permits advertisers to bid for ad placement in a search engine's sponsored links when somebody searches on a keyword that is related to their business offering.

Each time our advertisement is clicked, sending a visitor to our site, we need to pay the search engine a little expense. At the point when PPC is working effectively, the charge is insignificant, on the grounds that the visit is worth more than what you pay for it.

Course Overview

IT Skills Training Services PPC training course covers all that you have to know from learning basics of Google AdWords to keyword research, keyword categorization, campaign structuring, ad copy creation, quality score, account set up, optimization & reporting, Google AdWords Editor, Google Analytics for PPC, Display Advertising, Remarketing, Shopping Ads, Video Ads & Excel methods as well

Objectives of the PPC Specialist Certification Course

After completion of the Pay per click certification course from IT Skills Training Services you should be able to understand:

* PPC Bidding Method, PPC Targeting Options, Analysis and tracking of Keywords, How to write Effective Ad Copy & Ad Extensions

* Evaluating and tuning PPC strategy, Conversion tracking, bidding, and reporting

* Integration of PPC with other online marketing methods

Who should go for PPC Specialist Certification Course?

The Advanced Pay per click certification Course can be pursued by professionals who want to learn Google AdWords and specialize in it. PPC Certification Course is best suited for:

* Internet Marketers, Affiliate Marketers, Marketing Managers, Marketing professionals, Business Development Professionals

* Freelancers and graduates

What are the Prerequisites for learning PPC Specialist Course?

Anyone with basic Knowledge in Marketing and familiar with Internet.

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    Course Content

    • Introduction of Pay Per Click (PPC)O
    • How PPC Works
    • Affiliate Marketing Programs
    • Advertiser
    • Publisher
    • Getting started with AdWords
    • AdWords vs AdSense
    • Landing page info
    • Budget
    • Timing
    • Keywords selections
    • CPC (Cost Per Click)
    • CPM(cost per impression)
    • Conversion rate
    • Ad positioning
    • SEM vs SEO
    • Account setup
    • Campaign
    • Ad group
    • Target through language
    • Target through location
    • Target through customers
    • Target, placement & segmentation
    • Keywords Research
    • Traffic Estimator Tool
    • Ad Groups Setup
    • Creation of Banners
    • Google Tracking code
    • Optimize cost per click
    • Build a healthy keywords list
    • Use of Traffic Estimator
    • Accounts setting
    • PPC Campaign Design
    • How to increase traffic
    • Landing page improvement
    • Know your quality score
    • Knowledge of Google analytics
    • Google Analytics Setup
    • Analytics Tracking Code Setup
    • Link with analytics
    • Analytics dashboard
    • Use of analytics
    • Role of Analytics in PPC
    • Introduction of Google insight
    • Introduction of Google Trends
    • Managing clients’ accounts
    • How to track your conversion
    • Tracking your keyword’s performance
    • Budget, Billing, Reporting Techniques

Key Features

32 hours of high quality training

Trainers are Industry experts & working professionals

Comprehensive up-to date contents

Exercises & Hands-on assignments

100% Money back guarantee

Course completion certificate

How are the classes conducted?

Class Room Training

Instructor-Led online Training

Online Self learning

Money back Guarantee

If you don't like the training, inform us after 1st session. 100% money will be refunded with no questions asked

Group Discount

10% discount for 3 or more registration

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    Who are the instructors?

    • We believe in quality & follow a rigorous process in selecting our trainers. All our trainers are industry experts/ professionals with an experience in delivering trainings
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    What if I miss the online class?

    • You will get the recording of the session and also you can attend the session from the next batch. you can contact help for next batch details.
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    What are the pre-requisites for the course?

    • There are no pre-requisites to do online Digital Marketing course. However a fair ideo on the working of Internet and search engines would greatly help. You can attend the Free Online Digital Marketing course Introduction from www.it-skillstraining.com
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    How do I learn Digital Markeing /Online Marketing course online?

    • Once you enroll with IT Skills Training services, our support will contact you with all the details to access online Digital Marketing training courses / Online Internet Marketing training Course. The classes will be organized by online class room facilitator as per schedule. Trainer will guide you to install and run various programs in the live webinar for easy understanding. Detailed document on installation will be emailed to you. Take the classes from the conveniance of you home, officie or anywhere you prefer.
Date Time Course Type Price


Date:Sep 30 - Oct 01,2017 (Weekend)
09:00 AM - 05:00 PM


INR 30,000
INR 26,000 + GST